In New Delhi, there is a two-year plan to revolutionize the Accelerating vehicle industry. The objective is to create at least 1 new vehicle and get it ready for the job within the period of 24 months. There’s a possibility that you’re thinking, “That’s absurd,” or perhaps, “Why not?” The way you react could be shaped by your background, whether you are involved in a Southeast Asian startup, employed at an established OEM, or have a background in technology.
The Challenge
Recently, we were tasked with delivering two electric vehicles in just 22 months. Although we didn’t quite meet the deadline, we came very close. This experience has reshaped our approach to accelerating vehicle design and development.
The Motivation
It is crucial to understand the business constraints at play as well as the motivations for faster delivery. Startups, for instance, need to bring their vision to market rapidly to start generating revenue and ensure their survival followed by profit earning and expansion. They are often newly built factories with flexible engineering and validation approaches, so they are highly risk-tolerant and driven to accelerate development. The business plans and production facilities of established OEMs, on the other hand, are well-established and hard to change.
Our Approach
The auto industry often outsources projects that don’t fit neatly into its existing frameworks, such as supercars or groundbreaking innovations. They have the ability to showcase what is feasible within their organizations and bring about change. The automotive industry has taken drastic measures to enhance flexibility, with companies like Renault and Jaguar reorganizing into smaller, independent teams.
The startup we have been working with for 24 months had initially planned for a 32-month timeline for their new product introduction, but they decided it was too long. The project began with an in-depth review of every activity, asking ourselves, “Why do we do this? How can we do this faster?” We faced challenging decisions, such as opting out of new cell technology, and changed our approach as the project evolved. Despite some unexpected challenges, this journey yielded a scalable NPI process forged from real-world vehicle delivery.
Latest Technologies and Innovations
Electric Powertrains: The shift towards electric vehicles (EVs) is accelerating, driven by advancements in battery technology and charging infrastructure.
Autonomous Driving: Development in autonomous driving technology is progressing rapidly, with significant investments from both startups and established companies.
Lightweight Materials: Innovations in materials, such as carbon fiber and aluminum, are helping reduce vehicle weight and improve efficiency.
Conclusion
Taking a vehicle design concept and turning it into a working product on the road within 24 months is a significant challenge. It requires a deep understanding of the motivations and constraints of different types of companies, a desire to challenge existing processes, and a commitment to continuous learning and adaptation. With the right approach, even the most ambitious timelines can be met, bringing innovative new vehicles to market faster than ever before.
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